Smart Photo App Bundle Secures $300K in Seed Funding to take on iPhoto and Carousel

The company also launches the first version of its iPhone app.

26 NOVEMBER 2014, AMSTERDAM, NETHERLANDS
Summary
Bundle today announced that it has raised $300,000 in seed funding from Startupbootcamp and angel investors. The company also announced the launch of the beta version of its iOS app and is now looking for beta testers to refine the product and get it ready for an official launch. The app helps users take control of their photos by using algorithms to automatically select and organize the best ones into ‘bundles’. These bundles can be shared with friends and family to create stories together.

“We take thousands of photos with our smartphone and digital camera, but they all seem to go into oblivion,” said Michel op ‘t Landt, co-founder at Bundle. “It feels like the more photos we take, the less likely we are to ever do anything with them. In this big pile of photos, the ones that bring out the best memories might get lost. It just takes too much effort to select and organize them. With Bundle we want to change this. We want to help people unclutter their photo mess and turn their best photos into valuable visual stories.”

Automatic Suggestions
Using advanced computer vision technology, the app gives suggestions for selecting and organizing the best photos from a user’s smartphone, digital camera or Dropbox account into albums, so called ‘bundles’. Bundle’s algorithm groups duplicate photos and suggests the best photos based on concept, smile detection, sharpness, and facial expression. These suggestions can then be added to a bundle and enriched with titles or text to turn them into valuable stories. As users continue to use Bundle, it learns about their preferences and helps them unclutter their “photo mess” even faster.

Shared photo albums
Users can create private bundles, or invite friends and family to add their photos. Based on location and date, Bundle can automatically suggest which photos from friends would likely be associated with the album, and combines them in one safe place. In the future, users will also be able to share bundles about certain events or subject publicly. An additional feature is the one-click print function, which lets users easily convert their favorite Bundle into a photo book or prints.Bundle stores photos in a secure cloud, or users can store them on Dropbox by connecting their account.

Bundle will be available initially only for the iPhone. The investment of $300,000 will be used to develop versions for web and Android, as well as to improve the algorithms and connect Bundle to other cloud services like Google Drive and iCloud.

Bundle is launching its beta today for a select group of users. Press can request an invite for early access at www.bundleapp.co. Together with these beta users, Bundle will refine the product and get it ready for an official worldwide launch.

Quotes
"We take thousands of photos with our smartphone and digital camera, but they all seem to go into oblivion. It feels like the more photos we take, the less likely we are to ever do anything with them. In this big pile of photos, the ones that bring out the best memories might get lost. It just takes too much effort to select and organize them. With Bundle we want to change this. We want to help people unclutter their photo mess and turn their best photos into valuable visual stories." Michel op 't Landt, Co-founder and CEO
"As one of the first users of Bundle I’ve experienced first hand how valuable it is to turn photos of my family and kids in visual stories. The app helps me collect the best photos and lets me share them with the people close to me. During their time in the Startupbootcamp Amsterdam Accelerator the team behind Bundle showed they are one of the best Mobile teams out there. They combine UX knowledge, high product standards and validation of their assumptions with rapid execution. " Patrick de Zeeuw, Co-founder Startupbootcamp
Spokespeople
About Bundle

Over Bundle
Met de gratis foto-app voor iOS en Android van de Nederlandse startup Bundle bundel je foto’s met familie en vrienden en tover je deze om in een gezamenlijke fotocollectie en fotoboek. Bundle maakt door een combinatie van metadata en algoritmes maakt de wirwar aan foto's automatisch overzichtelijk in ‘bundles’. Deze bundles zijn deelbaar met vrienden en familie die het album ook kunnen aanvullen met eigen foto's. In 2014 werd Bundle uit 700+ startups geselecteerd om deel te nemen aan Startupbootcamp Amsterdam’s Accelerator Program. De startup wist tot nu toe €500.000 op te halen bij Startupbootcamp, een groep informals en Albumprinter-oprichter Hans Veldhuizen. De startup komt binnenkort ook met speciale versies voor tablet, smartwatch en -TV.

Bundle is opgericht door Michel op 't Landt (34), Tjeerd in 't Veen (32), Pieter-Pleun Korevaar (29) en Rene Sijnke (27). Michel werkte tijdens zijn studie al aan zijn eerste startup en ging daarna aan de slag bij Hyves waar hij o.a. verantwoordelijk was voor de introductie en groei van Hyves Games. Daarnaast heeft hij aan de basis gestaan van de wereldwijde lancering van Stratego voor iPad. Pieter-Pleun en Rene runden samen digitaal bureau Kersvers waar ze werkten voor klanten als Yves Rocher, Auto.nl en D66. Tjeerd richtte eerder digital agency Vurig op waar hij werkte met klanten als T-Mobile en Kawasaki.

About Bundle
Bundle is the fastest way to organize the photo mess in your camera roll into a beautiful shared photo gallery. Founded in 2014 and based in Amsterdam, Bundle is backed with $600K in seed funding from angel investors and Amsterdam-based accelerator, StartupBootcamp. Bundle’s executive team is comprised of serial entrepreneurs with extensive start-up and digital experience, and the company expects massive user growth with the global launch of Bundle. Read our blog, like us on Facebook, follow us on Twitter, or visit our website at http://bundleapp.co/ to learn more.